How to Protect Your Brand Online

A positive brand image can have a positive influence on consumer decisions when it comes to purchasing a product or getting such as towing service. For virtually any business, a positive brand image starts online. Today, the reputation of many businesses is largely dependent on social media and online review sites.

Brand image makes a big impression on someone’s decision to make a purchase. It is therefore very important to regularly monitor your brand online. Monitoring and influencing your reputation can feel like a daunting task and can sometimes be out of your control. However, there is always something you can do.

Reputation management

Reputation management refers to the process of monitoring how your brand is perceived by consumers. You then take strategic action when necessary to control and improve the reputation of your brand.  Today, reputation management has to deal with monitoring and protecting your brand’s online reputation on customer review sites, Google as well as on social media.

The first step to managing your online reputation is getting the software to help you with the process. If you are working in a small or medium-sized company that has limited PR resources, the software will help you keep track of what people are saying about your brand online. With the use of software, you stand a better chance to mitigate all negative reviews as you respond to your customers online. You can use the feedback you get as an opportunity to make your brand or product better.

Some of the software you can use for the purpose or reputation management include;

Yext Reviews

Since inconsistent information can hurt your local SEO, you must ensure your business is consistently listed across different platforms. This software will enable you to manage your social media accounts and respond with authentic customer reviews to ensure you have a good grasp of the true reputation of your brand.

Review Trackers

Review trackers collect online reviews from hundreds of third party review sites including Google, Facebook, and TripAdvisor. Best of all, you can get a notification whenever a customer leaves a review. It ensures you are up to speed on customer feedback. This software is a cloud-based reputation and review management software that allows you to track trending issues and topics to show you the bigger picture regarding customer issues and also provides you with competitor tracking and performance analytics.

The first step to taking care of your reputation is to ensure all your owned channels reflect your current image, messaging as well as values. You also need to check for outdated logos, company descriptions, and mission statements. Additionally, you need to do regular audits of all the places you might exist to ensure information written about you is inconsistency with what you represent. Ensure you have a clear language of your own, and a website that outlines your company’s trademarks as well as setting guidelines for how others can use your brand assets.

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