How to Protect Your Brand Online

A positive brand image can have a positive influence on consumer decisions when it comes to purchasing a product or getting such as towing service. For virtually any business, a positive brand image starts online. Today, the reputation of many businesses is largely dependent on social media and online review sites.

Brand image makes a big impression on someone’s decision to make a purchase. It is therefore very important to regularly monitor your brand online. Monitoring and influencing your reputation can feel like a daunting task and can sometimes be out of your control. However, there is always something you can do.

Reputation management

Reputation management refers to the process of monitoring how your brand is perceived by consumers. You then take strategic action when necessary to control and improve the reputation of your brand.  Today, reputation management has to deal with monitoring and protecting your brand’s online reputation on customer review sites, Google as well as on social media.

The first step to managing your online reputation is getting the software to help you with the process. If you are working in a small or medium-sized company that has limited PR resources, the software will help you keep track of what people are saying about your brand online. With the use of software, you stand a better chance to mitigate all negative reviews as you respond to your customers online. You can use the feedback you get as an opportunity to make your brand or product better.

Some of the software you can use for the purpose or reputation management include;

Yext Reviews

Since inconsistent information can hurt your local SEO, you must ensure your business is consistently listed across different platforms. This software will enable you to manage your social media accounts and respond with authentic customer reviews to ensure you have a good grasp of the true reputation of your brand.

Review Trackers

Review trackers collect online reviews from hundreds of third party review sites including Google, Facebook, and TripAdvisor. Best of all, you can get a notification whenever a customer leaves a review. It ensures you are up to speed on customer feedback. This software is a cloud-based reputation and review management software that allows you to track trending issues and topics to show you the bigger picture regarding customer issues and also provides you with competitor tracking and performance analytics.

The first step to taking care of your reputation is to ensure all your owned channels reflect your current image, messaging as well as values. You also need to check for outdated logos, company descriptions, and mission statements. Additionally, you need to do regular audits of all the places you might exist to ensure information written about you is inconsistency with what you represent. Ensure you have a clear language of your own, and a website that outlines your company’s trademarks as well as setting guidelines for how others can use your brand assets.

How to Protect Your Business from Phishing Attacks

Phishing is one of the most common cyber attacks. It works by criminals impersonating brands, executives, banks, and trusted business partners to manipulate people into downloading malware or ransomware, or by visiting fake websites. If you have a business such as Tow Truck Virginia Beach, you would want it to be fully protected from all forms of cyberattacks. You would not want criminals to trick you into handing over confidential and important information.

You would want to have confidential information such as passwords, credit card details, login information, and social security numbers well protected from access by people who are not authorized. Most cybercriminals will deploy phishing attacks through emails. Some have nowadays started exploiting social media and messaging apps with aim of sending attachments that are corrupted.

If you are looking forward to defending yourself and business from all forms of phishing attacks, here are some of the ways to go about it.

Build a DMARC Record

DMARC stands for Domain-Based Message Authentication Reporting and Conformance and it is a cutting edge email authentication protocol that leverages other authentication protocols – Sender Policy Framework and Domain Key Identified Mail to verify legitimate messages send to your domain and thus lock fraudulent emails that appear to be sent from your domain. DMARC helps in telling your email service providers what they should do with fraudulent mail that appears to be sent from your domain.

Train your customers and employees

You should train your customers and employees to spot an attack. Customers and employees will be able to spot a mail that has poor spelling, grammar, and other forms of writing mistakes. A lot of new cybercriminals do not take time to craft clear and convincing emails, and most of them will rely on Google Translate when sending their messages. When you receive a poorly written mail, you should be very keen. Additionally, you should be on the alert for suspicious URLs. Most Phishing tactics will lure you to click on suspicious URLs.

Invest in email security software

If you are working on a business that has a budget for protecting itself from all these forms of attacks, the use of email security software such as Proofpoint and Barracuda can be very effective in protecting you from all forms of phishing attacks. Even the most expert employees can fall prey to cleverly crafted phishing emails and cybercriminals will be constantly refining their malicious tactics to avoid getting detected. Email security can be very important in identifying unusual traffic patterns and monitoring fishy URLs.

You should also be on the alert for a mismatched sender address. Even when a cybercriminal perfectly imitates your brand voice, logo, address, formatting, and other elements, there will still be a trait of yours they won’t be able to copy, and that is your sender address. Cybercriminals will always create a lookalike sender address or just use a string of characters with the hope that you won’t check the same. Always check from the header section of the email address if there is a match.