How to Protect Your Brand Online

A positive brand image can have a positive influence on consumer decisions when it comes to purchasing a product or getting such as towing service. For virtually any business, a positive brand image starts online. Today, the reputation of many businesses is largely dependent on social media and online review sites.

Brand image makes a big impression on someone’s decision to make a purchase. It is therefore very important to regularly monitor your brand online. Monitoring and influencing your reputation can feel like a daunting task and can sometimes be out of your control. However, there is always something you can do.

Reputation management

Reputation management refers to the process of monitoring how your brand is perceived by consumers. You then take strategic action when necessary to control and improve the reputation of your brand.  Today, reputation management has to deal with monitoring and protecting your brand’s online reputation on customer review sites, Google as well as on social media.

The first step to managing your online reputation is getting the software to help you with the process. If you are working in a small or medium-sized company that has limited PR resources, the software will help you keep track of what people are saying about your brand online. With the use of software, you stand a better chance to mitigate all negative reviews as you respond to your customers online. You can use the feedback you get as an opportunity to make your brand or product better.

Some of the software you can use for the purpose or reputation management include;

Yext Reviews

Since inconsistent information can hurt your local SEO, you must ensure your business is consistently listed across different platforms. This software will enable you to manage your social media accounts and respond with authentic customer reviews to ensure you have a good grasp of the true reputation of your brand.

Review Trackers

Review trackers collect online reviews from hundreds of third party review sites including Google, Facebook, and TripAdvisor. Best of all, you can get a notification whenever a customer leaves a review. It ensures you are up to speed on customer feedback. This software is a cloud-based reputation and review management software that allows you to track trending issues and topics to show you the bigger picture regarding customer issues and also provides you with competitor tracking and performance analytics.

The first step to taking care of your reputation is to ensure all your owned channels reflect your current image, messaging as well as values. You also need to check for outdated logos, company descriptions, and mission statements. Additionally, you need to do regular audits of all the places you might exist to ensure information written about you is inconsistency with what you represent. Ensure you have a clear language of your own, and a website that outlines your company’s trademarks as well as setting guidelines for how others can use your brand assets.

How to Protect Your Business from Phishing Attacks

Phishing is one of the most common cyber attacks. It works by criminals impersonating brands, executives, banks, and trusted business partners to manipulate people into downloading malware or ransomware, or by visiting fake websites. If you have a business such as Tow Truck Virginia Beach, you would want it to be fully protected from all forms of cyberattacks. You would not want criminals to trick you into handing over confidential and important information.

You would want to have confidential information such as passwords, credit card details, login information, and social security numbers well protected from access by people who are not authorized. Most cybercriminals will deploy phishing attacks through emails. Some have nowadays started exploiting social media and messaging apps with aim of sending attachments that are corrupted.

If you are looking forward to defending yourself and business from all forms of phishing attacks, here are some of the ways to go about it.

Build a DMARC Record

DMARC stands for Domain-Based Message Authentication Reporting and Conformance and it is a cutting edge email authentication protocol that leverages other authentication protocols – Sender Policy Framework and Domain Key Identified Mail to verify legitimate messages send to your domain and thus lock fraudulent emails that appear to be sent from your domain. DMARC helps in telling your email service providers what they should do with fraudulent mail that appears to be sent from your domain.

Train your customers and employees

You should train your customers and employees to spot an attack. Customers and employees will be able to spot a mail that has poor spelling, grammar, and other forms of writing mistakes. A lot of new cybercriminals do not take time to craft clear and convincing emails, and most of them will rely on Google Translate when sending their messages. When you receive a poorly written mail, you should be very keen. Additionally, you should be on the alert for suspicious URLs. Most Phishing tactics will lure you to click on suspicious URLs.

Invest in email security software

If you are working on a business that has a budget for protecting itself from all these forms of attacks, the use of email security software such as Proofpoint and Barracuda can be very effective in protecting you from all forms of phishing attacks. Even the most expert employees can fall prey to cleverly crafted phishing emails and cybercriminals will be constantly refining their malicious tactics to avoid getting detected. Email security can be very important in identifying unusual traffic patterns and monitoring fishy URLs.

You should also be on the alert for a mismatched sender address. Even when a cybercriminal perfectly imitates your brand voice, logo, address, formatting, and other elements, there will still be a trait of yours they won’t be able to copy, and that is your sender address. Cybercriminals will always create a lookalike sender address or just use a string of characters with the hope that you won’t check the same. Always check from the header section of the email address if there is a match.

What Is Amazon FBA?


Amazon is the world’s largest retailer, averaging more than 200 million unique visitors each month. The popular e-commerce website has its own collection of offerings, and also enables third-party sellers to sell both new and used products on a fixed online marketplace. With such a massive following, it’s no secret why many businesses now choose to automate order fulfillment through Amazon’s FBA program. Fulfillment By Amazon (FBA) is simple, effective, and can result in significantly more sales for your business. Best of all, Amazon streamlines the selling process by storing your inventory, shipping your products, and delivering high-quality customer service to your buyers.

How Amazon FBA Works

Currently, about half of all Amazon sales come from third-party sellers. In addition, about 66 percent of the top 10,000 sellers use FBA. What makes Amazon FBA so efficient for business owners is the flexibility it provides. Fulfillment by Amazon provides storage, packaging, and shipping assistance. Just ship your merchandise directly to an Amazon fulfillment center where your goods will be safely stored until they are sold. When a buyer visits Amazon and purchases your product, Amazon employees will prepare, package, and ship your items. This helps eliminate the need to hire employees for these tasks.

After the customer receives your product, the Amazon customer service team will follow-up to ensure that the customer is fully satisfied with their purchase. Amazon customer service will also address any concerns or answer questions your customers may have about your products. As the owner of the merchandise, you will have full control over responding to customer feedback published on the product listing. Every two weeks, Amazon will total your sales and deduct seller’s fees. Amazon will then deposit your earnings directly into your bank account. With the FBA program, you can outsource the entire selling process from start to finish.

Benefits of Amazon FBA

Business owners will experience a number of benefits when using the fulfillment by Amazon program. Some of these benefits include:

  • Have your products associated with a leading brand. Amazon is an established brand that is trusted by customers around the world. Having the Amazon brand associated with your products can help draw in a bigger audience.
  • Cut down on fulfillment activities. If you have ever sold an item, you know how time-consuming the packaging process can be. With FBA, Amazon employees are responsible for these tasks giving you more time to focus on growing your business.
  • Take advantage of discounted shipping. Amazon works with major shipping carriers which provide their services at a discount. That means more money in your pocket. In addition, your customers benefit as many orders are eligible for free shipping.
  • Avoid dealing with returns from customers. Processing returns can be a real nuisance. Fortunately, Amazon employees will manage all customer inquiries, print and send return shipping labels, and will quickly process all returns.

Fulfillment by Amazon has proven to be a simple and effective way to grow your business. It’s easy to get started. Just head to to register an Amazon seller account and follow the prompts to join Amazon’s FBA program.

This post is sponsored by Orlando Towing & Recovery

How to Understand Customer Journey in Marketing

customerThe journey that people take on businesses to become loyal customers is never straightforward. In the ideal sense, it is a journey that is characterized by sightseeing, stops, explorations and discussions along the way. Any successful business needs to convince people to pick their brands instead of switching to competitors. Businesses such as Fredericksburg Lawn Care are able to outperform competition because they are customer centric, and have a good understanding of their customers.


Understand customer journey mapping

The first thing you need is to understand customer journey mapping. A customer journey map represents a visual path that helps marketers show the story of customer’s experience. This is done from the first interaction with their business, to a long-term relationship. The main reasons for creating customer journey maps include; getting valuable insights, understanding customer expectations and predicting and influencing customer behavior.


Components of customer journey map

There are key components that make a customer journey map. These include aspects such as buyer personas, customer stages, understanding customer goals, maintaining a time frame and considering customer emotions. A buyer persona represents your target customer based on detailed market research. When it comes to customer stages, you need to figure out the stages a customer goes through to come into contact with your brand. You need to understand customer goals at each stage. Identify the key touchpoints or interactions the customer has with your brand, be it on websites, ads or other channels. You need to use data analytics to maintain a timeframe or realistic schedules on when interactions typically end.

Optimize customer stages

Companies need to be confident in their understanding of customer journey. Lack of confidence is usually aroused by the fact that some marketers believe that the data they have is not being effectively used to optimize customer experiences. Businesses need to put customers at the center stage and give them access to content that satisfies them at every stage. To optimize customer experiences, it is important to understand what content customers are looking for, or are interested in seeing.

Building Brand Awareness

The first stage of customer journey is by building brand awareness. It is a a recognition stage that starts as soon as customer becomes aware of the fact that they have a problem and are looking for solutions. This stage is purely educational and deals with getting the message out there. Pay a particular attention to writing ad copy that sales and satisfies your customers. Add appropriate keywords to your PPC strategy and link from the perspective of a customer.

Considerations and decisions

At this stage, customer knows who you are and what solutions you have to offer. However, they are considering if you are the right choice for them. Customer compares your solutions to competitors out there, to determine who has the best solutions. Since you have the customers email and other details, you should leverage that and send them to the right places that talk more about your products and services.  Use that as an opportunity to convince your undecided customers that you have the best solutions.







How to Optimize your Website for SEO

seoThe goal of optimizing your site for SEO is to have search engine spiders find it, and it’s pages easily and display pages that are relevant to user’s search terms. These search terms are what we call keywords and may include any word(s) that one types in a search query. Examples of keywords include “cars for sale,” “best books” “towing service” etc. The process of optimizing a site is not a one-time thing; it has to be repeatedly done.

In this piece of content, we are going to focus on how to build high-performance websites and get top rankings on all search engines.

Continue reading How to Optimize your Website for SEO

Guide to Setting up an e-Commerce Store

ecommerceShoppers are clearly excited by the ease and speed of internet shopping. You need to consider the internet as a good selling venue or at least more convenient than a retail store. The first thing to consider when you want to extend your business, be it a towing business, online business or shop, is to consider the requirements of an e-commerce store.

If you want to get started in setting up an e-commerce store, here are the guidelines; Continue reading Guide to Setting up an e-Commerce Store

How to Get Started in Drop Shipping on Shopify

drop shipWhen we talk about drop shipping, we speak of a direct fulfillment approach in which store does not keep the products it promotes or sells. When a store sells products, it purchases these items from a third party and have them shipped directly to the customer. As a result of this exchange, the merchant never gets a chance to see or handle the products.

The significant difference between dropshipping and the standard retail model is that the merchant selling the product doesn’t have their stock and do not own any inventory. Instead, the retailer purchases the stock as needed from the third party and has the wholesaler or the manufacturer fulfill it. Continue reading How to Get Started in Drop Shipping on Shopify

How to Take Your Amazon Sales to the Next Level

Amazon salesOne of the most desired skills an Amazon seller need to have is to have the ability to anticipate buyer’s need. Understanding what you should be selling means that you are getting the target audience right. People are always looking for creative ways to create more sales within their Amazon store. There is no doubt that many perform a lot of Google search to look for hints and tricks to move their sales to the next level.

That is a lot of effort, isn’t it? Good, in this guide, we are going to explore some of the simple ways you can use to get your sales projected. Here are a couple of simple things you need to do; Continue reading How to Take Your Amazon Sales to the Next Level