When most people think of venturing into e-commerce business, they mostly have a vision of selling some fantastic product that will give them the freedom to work on something they truly love. But despite all this enthusiasm, many end up not taking up the opportunities.
Shopping online has become quite popular and a routine that it seems consumers are almost expected to purchase everything virtually online. However, starting an e-commerce business is not a walk in the park, as many might think. There are quite some steps involved and decisions you have to get them right.
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Many people want to get started in e-commerce but do not have an idea of what to sell. Others worry about failing, and this prevents them from starting the businesses of their choice. Others have an idea but are not sure what to do next. To help you understand all it takes to succeed in e-commerce, we have set up this blog to get you started.
E-commerce is a great way for any small business to reach more customers and sell more products. However, proper planning is a must because there are a lot of decisions you have to get right from the start. In fact, most people who are interested in building an e-commerce store start by selling a few products before scaling up.
To get you started, we shall discuss the various e-commerce platforms and website CMS you can use for your business. A typical online storefront is not just a store with product pages, but there are a couple of other pages required such as details about the company, a contact page, and possible blog or news section. When making a choice on the e-commerce platform for your storefront, you have to decide on the best content management system for you.
You will also be required to know what extra functionalities you need to have the platform you choose. It can be apps, plugins or other vital software. A lot of work must be done to have a fully functioning storefront. Decide on issues such as product variations, discounts, and options that give a shopper an opportunity to create an account. Having an email list builds the foundation of your website.
There are several options to go for when deciding on how to display your products. You can have simple products without any variation or have variable products with multiple variations – an example is selling t-shirts that have different colors and sizes. You can also go for grouped products, virtual products, downloadable products or affiliate products.
After deciding on the products to sell, you will have to decide on one-page checkout and Cart Access. It is recommended you make the checkout process as quick as possible using a one-page checkout option such as WooCommerce. This helps to prevent issues emanating from cart abandonment and makes people happier with the overall process. You also need to ensure that shoppers can effortlessly see their cart total and products listings as at all times, as well as a checkout from any page.